Hello again!
I'm Luciana Sosa Benintende, a UX/UI and graphic designer with a background in Social Communication. My journey into design started with a deep love for visual storytelling, which led me to explore communication design and, eventually, UX/UI.
I was born and raised in Argentina, and while I’m currently based here, I also lived in Madrid for a while—just to satisfy my curiosity about experiencing life somewhere else (loved it!).
Curiosity is my driving force. I’m a lifelong learner, constantly exploring new ways to improve and expand my craft. Ever since I was little, I’ve been fascinated by learning, whether it’s diving into a new design trend, refining my creative process, or simply observing the world around me.
My design philosophy? I believe great design is more than just beautiful visuals—it’s about understanding people and solving real problems. My work is to make design invisible: experiences should feel effortless, intuitive, and engaging.
I also believe ideas need time to mature. Creativity isn’t just about quick solutions, it’s about respecting the process, letting concepts take shape naturally, and finding the balance between strategy and intuition. The best ideas often emerge when given space to breathe.
Let’s connect! I’d love to chat.
What do I do?
Check out my CV to take a look to my career path
My go-to toolkit
These are the basic tools I use to transform ideas into designs:
Wanna see more?
Check out my Behance potfolio to see more projects!
When I’m not designing
I’m spending time with my dogs, experimenting with photography or art 🎨, writing, meeting with family and friends 🩷 and, of course, drinking lots of coffee ☕.
